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To get to 2025 and beyond, we will: Continue to invest in science and apply scientific rigor to all we do Ensure PMI is an attractive and engaging employer for all creating an environment in which everyone is empowered to perform at their best Deliver innovation through our global footprint and scale Continue to improve our performance across key ESG areas most notably, addressing our product impact by moving away from cigarettes and enabling switching to better alternatives as quickly as possible Expand our portfolio away from tobacco and nicotine, leaning into our expertise in life and medical sciences and our ability to help consumers make better choices The magnitude of change needed is undeniable
11,45 In this study, we have shown that people with severe mental illnesses more readily engage with a bespoke intervention than usual care, and that the intervention results in an increased proportion of patients who quit at 6 months
This guide delves into the varying amounts of nicotine in popular cigarette brands, clarifying the difference between nicotine content and nicotine yield
Figure 2c, Cue the smoke: when lighting up becomes a mark of maturity, and Figure 2d, A secret smoke away from home, capture this duality, both normalization and concealment of smoking based on cultural and familial contexts
